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Back to BTEC First Extended Certificate in Information & Creative Technology (Level 2) Programme

Advertising Accounts Managers & Creative Directors

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Tasks

  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media
  • Conceives advertising campaign to impart the desired product image in an effective and economical way
  • Reviews and revises campaign in light of sales figures, surveys, etc.
  • Stays abreast of changes in media, readership or viewing figures and advertising rates
  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Entry Requirements

Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.


What could I earn?

Salaries for this occupation tend to start at £38,000 per annum and can progress up to £44,000 per annum.

Is it in growth or decline?

There are currently 2,488 employed Advertising Accounts Managers & Creative Directors in the region.

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Southwark College is closely monitoring all communications and guidance as it becomes available. This information is for students and staff and reflects updates from the World Health Organisation (WHO) and Public Health England (PHE). We are prepared to escalate our contingency arrangements in the event of change.

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Please note that, at present, this advice refers only to arrivals from Wuhan, and not the remainder of China. If you have returned from Wuhan you should:

General guidance for those planning visits to Wuhan or other destinations in China

The Foreign and Commonwealth Office (FCO) maintains updated travel advice for those planning a trip to Wuhan or other destinations in China. This is available at:

www.gov.uk/foreign-travel-advice/china

Note

This advice is derived from The Department of Health and Social Care will be publishing updated data on a daily basis at 2pm until further notice:

https://www.gov.uk/guidance/wuhan-novel-coronavirus-information-for-the-public#situation-in-the-uk

Supplementary Q&A for individuals wishing to know more around how the UK is managing the risk:

https://publichealthmatters.blog.gov.uk/2020/01/23/wuhan-novel-coronavirus-what-you-need-to-know/