Course Advice

020 3757 4000

Careers

Back to Media

Advertising & Public Relations Directors

Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

Tasks

  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives
  • Defines target group and implements strategy through appropriate media planning work
  • Conceives advertising campaign to impart the desired product image in an effective and economical way
  • Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary
  • Stays abreast of changes in media, readership or viewing figures and advertising rates
  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Entry Requirements

Entry is generally via career progression from related occupations (e.g. Advertising Accounts Manager, Public Relations Officer) and although there are no pre-set entry standards, in practice most advertising and public relations directors hold a degree. Off- and on-the-job training is provided.


What could I earn?

Salaries for this occupation tend to start at £66,000 per annum and can progress up to £71,000 per annum.

Is it in growth or decline?

There are currently 2,178 employed Advertising & Public Relations Directors in the region.

Apply Now

Search for a course or your favourite subject, find more information and begin your application.

snapcode

Coronavirus update

Southwark College is closely monitoring all communications and guidance as it becomes available. This information is for students and staff and reflects updates from the World Health Organisation (WHO) and Public Health England (PHE). We are prepared to escalate our contingency arrangements in the event of change.

The government is monitoring the situation closely and will continue to work with the WHO and international community. For staff and students, it remains business as usual across our sites and our workplaces.

Please note that, at present, this advice refers only to arrivals from Wuhan, and not the remainder of China. If you have returned from Wuhan you should:

General guidance for those planning visits to Wuhan or other destinations in China

The Foreign and Commonwealth Office (FCO) maintains updated travel advice for those planning a trip to Wuhan or other destinations in China. This is available at:

www.gov.uk/foreign-travel-advice/china

Note

This advice is derived from The Department of Health and Social Care will be publishing updated data on a daily basis at 2pm until further notice:

https://www.gov.uk/guidance/wuhan-novel-coronavirus-information-for-the-public#situation-in-the-uk

Supplementary Q&A for individuals wishing to know more around how the UK is managing the risk:

https://publichealthmatters.blog.gov.uk/2020/01/23/wuhan-novel-coronavirus-what-you-need-to-know/